Europe
The Campaign
EUROPEAN
SUSTAINABLE WINES
The European Sustainable Wines campaign is funded by the European Union for the promotion of PDO wines in China, Japan, Korea, Singapore, Taiwan and Vietnam, under Regulation (EU) No 1144/2014.
Main campaign objectives
- To increase the general awareness level on the selected target Countries towards European Protected Designation of Origin (PDO) wines.
- To increase the specific awareness level on the selected target Countries towards European Sustainable wines.
What is Sustainability?
Even though the idea of “Sustainability” is commonly linked to the idea of organic production, this concept covers different sub-concepts related to environmental, economic or social impact.
Environmental
Economic
Social
European PDOs
The EU Geographical indications system protects the names of products that originate from specific regions, have specific qualities or enjoy a reputation linked to the production territory.
Product names registered as Protected Designation of Origin (PDO) are those that have the strongest links to the place in which they are made. To receive the PDO status, the entire product must be traditionally and entirely manufactured within the specific region and thus acquire unique properties.
The quality or properties are significantly or exclusively determined by the geographical environment, including natural and human factors, whose production, processing and preparation takes place within the determined geographical area.
News & Upcoming Events
European Sustainable Wines Taipei Virtual Wine Tasting
On January 28th, the European Sustainable Wines Virtual Wine Tasting has been held in Taipei. The tasting was focused in Abruzzo Wines Consortium. A group
“Sustainability Through Wine Tasting” Program – Taipei
The Sustainability Through Wine Tasting Program in Taipei was held on December 15th at the prestigious Regent Hotel Taipei. The program started with a presentation
European Sustainable Wines: By The Glass Campaign Japan 2021
From 1 to 30 November, as part of the “European Sustainable Wines” promotion in Japan, the “By the Glass Campaign” promotional campaign was held, with
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