On Friday January 29, 2021 was held another European Sustainable Wines seminar in Xi’an. In this occasion 15 wine professionals had the opportunity to know some representative wines of the Abruzzo Wines Consortium, through the live voice of the Abruzzo producers, who were connected via WeChat to tell the story of their winery traditions and the characteristics of their wines, in particular Montepulciano area in Italy.
Mr. Davide Acerra, director of the Abruzzo Wines Consortium, greeted and welcomed the Chinese guests and he introduced the Campaign activities in China about promoting Sustainable Wines.
Chinese guests have greatly appreciated the wines presented and, despite the distance, the speeches of producers have however transmitted the great passion which characterizes their work and their wines.
About the European Sustainable Wines Campaign
This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.
The European Sustainable Wines campaign is financed by the Multi-Programme CHAFEA (Consumers, Health, Agriculture and Food Executive Agency) and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products on the internal market and in third countries