The European Sustainable Campaign participated in Interwine Roadshow in China, a group of events that travels across the main cities of the country with wineries from all around the world.
The Roadshow was successfully organized in Kunming, Yunnan province in the afternoon of May 25th. Kunming is located in the southwest of China and is the gateway city of China to Southeast Asia and South Asia. Kunming is at the intersection of the ASEAN Free Trade Area Economic Circle, the Greater Mekong Sub-region Economic Cooperation Circle and the Pan-Pearl River Delta Regional Economic Cooperation Circle.
The roadshow brought 38 exhibitors and hundreds of global wines to this important gateway city and attracting nearly 500 local wine distributors to visit. The Kunming roadshow exhibited wine and spirit products from Italy, France, Chile, China, Spain, Japan, USA, Turkey, Russia, South Africa, North Macedonia and other countries/regions, covering red/white wine, sparkling wine, cognac/armagnac/brandy, whisky, sake, beer, and other categories.
The winery representatives and importers had communications with the Kunming wine distributors who visited the event, and discussed future cooperation opportunities, fully releasing the market energy in Yunnan province.
European Sustainable Wines campaign had a table presenting wines from Consorzio Tutela Vini d’Abruzzo. The event also hosted a dedicated seminar with 6 wines by Sabina Yang.
The wineries presented in the campaign table were from Vini d’Abruzzo Region:
- Cascina Del Colle
- Casa Catelli
- Cantina Frentana
About the European Sustainable Wines Campaign
This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.
The European Sustainable Wines campaign is financed by the Multi-Programme fromEuropean Research Executive Agency (REA) and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products on the internal market and in third countries.