The European Sustainable Campaign participated in Interwine Roadshow in China, a group of events that travels across the main cities of the country with wineries from all around the world.
After nine city roadshows in Guangdong, on the afternoon of May 23, Interwine arrived at Nanning, Guangxi. As the intersection of the South China, Southwest China and Southeast Asia economic circles, Nanning is an important gateway in southwestern China. The prosperous international trade has also promoted the development of Nanning’s wine business.
The roadshow gathered 40 exhibitors and hundreds of global wines & spirits, attracting more than 400 local wine distributors to visit, showing the prosperity of Nanning wine market.
European Sustainable Wines campaign had a table presenting wines from Consorzio Tutela Vini d’Abruzzo. The event also hosted a dedicated seminar with 6 wines by Sabina Yang.
The wineries presented in the campaign table were from Vini d’Abruzzo Region:
- Cantine Mucci
- Tenuta Morganti
- Stefania Pepe
About the European Sustainable Wines Campaign
This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.
The European Sustainable Wines campaign is financed by the Multi-Programme fromEuropean Research Executive Agency (REA) and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products on the internal market and in third countries