European Sustainable Wines: V2B Wine Meetings Hong Kong

The first European Sustainable Wines V2B Wine Meetings focused in Vini d’Abruzzo wines was held on October 28th at the prestigious Cordis Hotel. There are virtual meetings that allow for simultaneous tastings with potential clients gathered in the same venue.

In Italy, the winery representative was in their office/winery with a table, wines and a laptop/computer. In Hong Kong, we hosted the meetings in a ballroom. Each winery had an individual table in the ballroom with their wines, glasses and other tasting materials, and a full IT set up to allow video conference (Large monitor, computer, camera and audio/video connections).

There was also a tasting table with a wine from each winery, allowing professional to taste a selection of wines from all wineries.

Each winery received an individual agenda with fixed meetings.

About the European Sustainable Wines Campaign

This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.

The European Sustainable Wines campaign is financed by the Multi-Programme fromEuropean Research Executive Agency (REA)  and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products on the internal market and in third countries

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