European Sustainable Wines held an exclusive training seminar in Xi’an where several wines from the campaign were presented.
On December 22, an exclusive seminar was held in Xi’an to present a curated series of wines to a group of 34 Chinese professionals.
The characteristics of some European producing areas and European protected geographical indications were introduced during the seminar.
This seminar is part of a face-to-face and virtual training program that will take place over the next few months in Xi’an, Xiamen and Chengdu.
About the European Sustainable Wines Campaign
This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.
The European Sustainable Wines campaign is financed by the Multi-Programme CHAFEA (Consumers, Health, Agriculture and Food Executive Agency) and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products on the internal market and in third countries.