European Sustainable Wines was present at the Qwine Expo with a Masterclass, where several wines from the campaign were presented.
The Qwine Expo took place from 14-16 November in the city of Qingtian, province of Zhejiang, China.
The global situation caused by the coronavirus has brought most events and activities in the wine industry to a standstill. However, the health stabilization in China has made it possible to resume events in recent weeks. Taking advantage of this, the European Sustainable Wines campaign held a Masterclass in the context of this fair.
Sommelier Sophi Liu was in charge of this tasting, “European Sustainable Wines: Taste, Feel, Enjoy Europe”, in which the attendees were able to enjoy and learn more about some Protected Designations of Origin (PDO).
First activity of the campaign
The European Sustainable Wines campaign, which started this year, is targeting several markets on the Asian continent, such as China, Japan, Korea, Taiwan, Singapore and Vietnam. Due to the instability and global shutdown caused by the coronavirus pandemic, the entire wine promotional calendar that was planned has not been carried out. However, this seminar in China is the first face-to-face activity.
About the European Sustainable Wines campaign
This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.
European Sustainable Wines is funded by a Multi Programme of CHAFEA (Consumers, Health, Agriculture and Food Executive Agency) and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products in the internal market and in third countries.