“Sustainability through wine tasting” program – Guangzhou

The Sustainability Through Wine Tasting Program in Guangzhou was held on August 3rd at the prestigious Park Hyatt Guangzhou. The program started with a presentation about the European Sustainable Wines campaign followed by 3 seminars.

During the seminars, attendees learnt about the climate, winemaking techniques, indigenous grapes varieties, wine culture and many more interesting facts from the European Protected Designations of Origin (PDO): Consorzio Tutela Vini D’Abruzzo (Italy), Consorzio Barbera d’Asti e Vini del Monferrato (Italy) and D.O. La Mancha (Spain).

In addition, a fine selection of 18 wines from these PDO were tasted during the seminar.

About the European Sustainable Wines Campaign

This project was born from the joint work of the Italian consortia Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato, together with the Regulatory Board of the La Mancha Designation of Origin in Spain. It will last 3 years and will focus on the markets of China, Japan, Korea, Taiwan, Singapore and Vietnam.

The European Sustainable Wines campaign is financed by the Multi-Programme fromEuropean Research Executive Agency (REA) and is under Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotional measures for agricultural products on the internal market and in third countries

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