The concept of sustainability is one of the essential elements of the European Sustainable Wines campaign
In the world of wine, the concept of sustainability is becoming increasingly important.
Normally this idea is only associated with ecology. However, the concept of sustainability is much broader.
Sustainability refers, by definition, to meeting needs in the present without compromising the ability of future generations to meet theirs, ensuring a balance between economic growth, environmental care and social welfare.
Environmental sustainability
It focuses on preserving biodiversity without having to give up economic and social progress. In this type of sustainability, everything related to organic farming is of great importance.
For many wine-producing areas, such as La Mancha, the vineyard is one of the main weapons against desertification and is a very important green area.
Economic sustainability
It means finding a balance between economic, environmental and social development in a competitive and productive economy that benefits equality, social cohesion and quality employment.
This kind of sustainability guarantees the rational use of natural resources and respect for the environment by meeting current needs without compromising future ones. It seeks to increase social welfare with responsible consumption through a financial system with green companies.
If there is one thing that unites the European Sustainable Wines regions, Abruzzo and Piemonte in Italy and Castile-La Mancha in Spain, it is the importance of the wine industry, not only as a source of economic wealth, but also as a key element in the fight against the depopulation of rural areas.
Social sustainability
Social sustainability is about maintaining cohesion between people and their stability. The importance of preserving culture and tradition can also be included here.
One of the objectives of the Consorzio Tutela Vini d’Abruzzo, the Consorzio Barbera d’Asti e Vini del Monferrato and the Regulatory Board of the La Mancha Designation of Origin is to maintain the tradition of winemaking and its culture in their regions.
